Custom Web Apps Ltd

Simple, reliable internal web systems — explained in plain English.

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Many businesses reach a point where spreadsheets, email chains, and off-the-shelf software just don’t quite fit anymore. Things still work — but they’re fragile, slow, and increasingly frustrating.

That’s where I come in.

What I do

I design and build simple, secure web-based systems that help small and medium-sized businesses run more smoothly.

  • Internal tools for staff to log in and manage information
  • Replacing complex spreadsheets with something safer and clearer
  • Customer, order, project, or asset tracking systems
  • Lightweight dashboards and reporting
  • Custom solutions when standard software doesn’t quite work

These are not flashy consumer apps or huge enterprise platforms. They are affordable, practical systems built around how your business actually works. Some of my applications are still going strong after 20 years.

Who I work best with

I specialise in working with people who are not technical — and don’t want to be.

Business owners, operations managers, and IT support companies often tell me the same thing:

“I know what the problem is — I just don’t want to learn web development to fix it.”

My role is to translate everyday business problems into simple, reliable systems — and to explain everything in plain English, without jargon.

A note on AI & modern tools

Many businesses are curious — or confused — about tools like ChatGPT and other forms of Generative AI.

I have hands-on experience with modern AI tools and can advise, honestly and pragmatically, on whether they make sense for your situation.

Where appropriate, I can factor AI into a custom solution — and where it isn’t appropriate, I’ll tell you that too.

How I work

  • No-obligation conversation first — a relaxed chat to understand your problem and see if we’re a good fit
  • Clear advice — even if the right answer is “don’t build anything yet”
  • Plain-English communication throughout the project
  • End-to-end delivery — from idea through to a working system
  • Optional hosting — I can host and look after the solution to keep things simple

Let’s have a chat

If you think you might need a simple internal system — or you’re not sure and just want some advice — I’m happy to talk.

No sales pressure. No technical deep dives. Just a sensible conversation. I am based near London, UK and prefer clients from Europe or the United States.

Get in touch